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Wine Pricing Forum
Oct 26
Rohnert Park, CA
Registration Deadline: Oct 25, 2012
Event Type: Seminars and Classes
Description: Planning, managing and analyzing pricing data and information is a constant challenge in the three-tier environment of the wine and spirits industry. There are many beverage alcohol industry professionals that face these challenges and to date, there have been a dearth of methodologies and standardized tools to assist the industry in addressing the area of pricing.

Industry thought leaders including Jon Fredrikson of Gomberg, Fredrikson Associates, Chris Spears of TradePulse and Dr. Steven Cuellar of Sonoma State's School of Business and Economics will be presenting and discussing leading edge strategies, processes, and tools for managing the pricing process amidst the complexity of the wine and spirits industry. Topics will include:

· Thought leadership on Pricing Strategies
· Best Practices in the Wine & Spirits Industry
· Leading Edge Tools in the Wine & Spirits Market

This event will take place on Thursday, October 25th, 5:30 p.m. in Ives Hall at Sonoma State University. Wine and cheese will be served at a reception following the presentation. It will be an excellent opportunity to network with industry colleagues and talk with the presenters.

RSVP to Jessica Heing at or by calling 707-664-3347 by October 22nd. A parking pass will be provided with your RSVP. Admission at the door is $20.
Event Organizer: Sonoma State University
Venue: Ives Room 101, Sonoma State University Campus
Address: 1801 E. Cotati Ave.   Rohnert Park, CA   94928
Time: 5: 30 pm
Phone: (707)664-3347
Cost: $20 donation to Wine Business Institute
Available languages: English
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