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Creating the Foundation to Grow Wine Direct Sales
Dec 7
Rohnert Park, CA
Registration Deadline: Dec 5, 2012
Event Type: Seminars and Classes
Description: Wine does not sell itself. And consistently selling wine is challenging, difficult work. This class will explore some differences between "Business to Business" (B2B) and "Business to Customer" (B2C) winery operations and focus on tasting room fundamentals to:
•Distinguish your Winery and position your Tasting Room to exceed what your Customers Expect
•Prospect for New Customers by working with Current Club Members, the Local Community, and Internet Tools
•Deliver an Effective Sales Process including the Four Must Have "Closes" in each Presentation, and
•Nurture Repeat Sales with Follow-Up Sales Activities

Special attention will be paid to production considerations for direct sales programs and meeting the WIIFM (What's In It For Me) expectations of customers, staff, and gatekeepers.

Instructor: Jack Ryno
Credit: 4 hours CEU
Fee: $150
Event Organizer: Sonoma State University-Wine Business Institute
Venue: Sonoma State University Campus
Address: 1801 East Cotati Ave.   Rohnert Park, CA   94928
Time: 1 pm
Phone: (707) 664-3347
Cost: $150
Available languages: English
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