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Building a Profitable Wine Club- Short Seminar
Oct 26
Rohnert Park, CA
Registration Deadline: Oct 24, 2012
Event Type: Seminars and Classes
Description: Building a Profitable Wine Club

Over the last few years, wine clubs have emerged as an effective tool to connect with consumers and a strong profit center for many wineries. With the proliferation of wine clubs and a soft economy it is becoming harder to attract and retain members.

Building a Profitable Wine Club delves into the strategies and tactics of connecting members and potential members with wine clubs--from promoting and selling wine club memberships through the web, e-newsletters, and the tasting room, to value adds that connect and retain members. Session to include:
•Positioning the wine club in the minds of consumers
•Value adds--what wine club customers really want
•Sales strategies to bring in new members
•Differentiation--making a wine club stand out

Instructor: Elizabeth Slater
Credit: 4 hours CEU
Fee: $150
Event Organizer: Sonoma State University- Wine Business Institute
Venue: Sonoma State University Campus
Address: 1801 E. Cotati Ave   Rohnert Park, CA   94928
Time: 8 am
Phone: (707)664-3347
Cost: $150.00
Available languages: English
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