Each label celebrates a harmonious relationship that has long existed between the land and its people in the Pacific Northwest. The idea was to feature a macro illustration from nature that takes a moment to realize what you're looking at. The imagery is intended to intrigue the consumer and compel them to pick up the bottle to have a highly tactile experience. The sculpted emboss brings depth, texture and life. The performance in the marketplace has been steady achieving a national footprint across the U.S. in just a few years. Garnering numerous 90+ point scores among top wine critics.