Best Package Redesign
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A S V Wines, Montoya $14.99

ASV Wines wanted to redesign their Montoya brand. The packaging needed to be refreshed to appeal to a Millennial audience and refocus its offering to be exclusive to Monterey wines. CF Napa developed a new story and brand positioning for the brand centered on Monterey, CA. CF Napa’s solution was to create fun, non-traditional packaging inspired by the flora of the Monterey region. The labels utilize a minimal amount of text, with hand-drawn bloom illustrations created by CF Napa, each of the wines with its own Monterey native flora.

COMMENTS FROM THE JUDGES: "Taken it from classic/traditional and semi-generic to something of personality and warmth."

"Looks much more elegant and thoughtful, warm. Overdelivers for the price point."

Contributors
DESIGNER:
CF Napa Brand Design
bottle Vendor:
capsule Vendor:
Enoplastic USA
closure Vendor:
Portocork America
label printer: