ASV Wines wanted to redesign their Montoya brand. The packaging needed to be refreshed to appeal to a Millennial audience and refocus its offering to be exclusive to Monterey wines. CF Napa developed a new story and brand positioning for the brand centered on Monterey, CA. CF Napa’s solution was to create fun, non-traditional packaging inspired by the flora of the Monterey region. The labels utilize a minimal amount of text, with hand-drawn bloom illustrations created by CF Napa, each of the wines with its own Monterey native flora.
COMMENTS FROM THE JUDGES: "Taken it from classic/traditional and semi-generic to something of personality and warmth.""Looks much more elegant and thoughtful, warm. Overdelivers for the price point."