"Cat 5" is a type of cable commonly used in computer technology. The brand is therefore built around the concept of technology. The logo hints a circuitry and the blue is reminiscent of the cable's color. The blue was also selected because it's not commonly found in wine label designs and thus jumps off the retail shelf. The custom capsule repeats motifs from the label design for a unified presentation.
COMMENTS FROM THE JUDGES: "It's well-designed, info-packed and clean with quality material. The front label invites you to turn it around."