We wanted to translate our iconic wine brand into the “new” can format. Our design teams’ challenge “was to maintain the core brand equity and premium appeal of Acrobat while giving it serious pop and shelf presence—all on an entirely different shelf. We wanted to create a design that maintained the minimalism and sophistication of the Acrobat brand, but give it some energy and make it something you’re proud to hold in your hand, whether tailgating or at a restaurant.”
COMMENTS FROM THE JUDGES: "Info-packed, quality can.""The color is distinct, but also elegant. Looks like it tastes good."