Best Package Series Design
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A To Z Wineworks $16

Pretty, floral screen-printing on A to Z’s Riesling and Rosé bottles distinguishes the pair from paper labeled competition attracting new buyers who often want to try the pair. Tall hock bottles frequently necessitate top shelf positioning where A to Z’s affordable prices compete well. Convenient screwcaps allow bottles to lay down in home refrigerators even when opened. Bottle neck decorations highlight A to Z’s bee and butterfly health support inviting inclusion in environmental and flower department promotions. Sales are up 20-30% year over year in the last 13 weeks since release.

COMMENTS FROM THE JUDGES: "Lots of savvy marketing thinking here, and appealing for price."

"The winery took a chance and went all out with these labels. They should be applauded for taking the risk."

Contributors
DESIGNER:
Nectar Graphics
bottle Vendor:
closure Vendor:
BT-Watzke America Inc.
label printer: