Pretty, floral screen-printing on A to Z’s Riesling and Rosé bottles distinguishes the pair from paper labeled competition attracting new buyers who often want to try the pair. Tall hock bottles frequently necessitate top shelf positioning where A to Z’s affordable prices compete well. Convenient screwcaps allow bottles to lay down in home refrigerators even when opened. Bottle neck decorations highlight A to Z’s bee and butterfly health support inviting inclusion in environmental and flower department promotions. Sales are up 20-30% year over year in the last 13 weeks since release.
COMMENTS FROM THE JUDGES: "Lots of savvy marketing thinking here, and appealing for price.""The winery took a chance and went all out with these labels. They should be applauded for taking the risk."