Best Package Redesign
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O'Neill Vintners & Distillers, Day Owl Rose $14.99

Packaging within the Rose sector leans heavily on whites and pinks to accent the color of the product itself, but we wanted to disrupt that trend. Using a navy-blue as the background color, and adopting a new logo that focuses on the eyes of the owl, we have introduced a 750 ml, uniquely-shaped-bottle that differentiates our brand and catches the consumer’s eye.

COMMENTS FROM THE JUDGES: "This redesign was a win because the label is readable from a far distance and still retained a sense of quality commensurate to its price point."

"The bottle shape is lovely."

Contributors
DESIGNER:
Kindred
bottle Vendor:
Encore Glass
closure Vendor:
Vinventions USA
label printer: