Central Florida Sales Manager (Field Position)
Location: Must reside in the Orlando area
Company: Sinegal Estate Winery
Position Type: Full-Time | Remote | Field-Based
To Apply: Candidates must submit both a cover letter and résumé for consideration.

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About Sinegal Estate Winery
Sinegal Estate is a family-owned luxury winery in St. Helena, Napa Valley, built on a relentless commitment to quality, craftsmanship, and disciplined execution. Our Sinegal Estate and Sonoma-sourced DETAILS by Sinegal wines are designed to win in today’s competitive market delivering exceptional value, strong trade pull, and a modern expression of affordable luxury that over-indexes for the category.
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Position Summary

Reporting to the East Division Manager, we are seeking a highly motivated and experienced sales professional to lead the growth of Sinegal Estate Winery’s on-premise business in Central Florida, with a primary focus on the greater Orlando market. This is a field-based role responsible for driving new distribution, accelerating velocity, and strengthening brand presence across key restaurant, hotel, and country club accounts.

The ideal candidate is a proactive self-starter with a proven track record in premium wine sales, established relationships within the Orlando on-premise community, and the ability to operate with an ownership mindset. Success in this role requires strong trade engagement, disciplined execution, and a positive, solutions-oriented approach to independently growing the territory. CRM utilization is a key component of your success.
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Key Responsibilities
•  Deliver annual sales, distribution, and velocity goals in alignment with winery leadership and market strategy
•  Maintain a strong and consistent field presence (4–5 days/week) across priority on-premise accounts
•  Build and manage a disciplined CRM pipeline of qualified leads, high-value targets, and active opportunities
•  Leverage CRM daily to track prospecting, appointments, PODs, conversions, follow-through actions, and outcomes
•  Submit weekly sales and activity reporting, including POD gains, depletions, competitive insights, and market trends
•  Drive new distribution and menu features while protecting brand integrity and premium pricing standards
•  Represent Sinegal Estate at industry, trade, and consumer events — including evenings and weekends as needed
•  Execute high-impact market plans during principal/winemaker visits to maximize exposure and ROI
•  Support national accounts initiatives through trainings, event execution, and key buyer activations
•  Ensure full compliance with state regulations, distributor processes, and company policies

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Qualifications
•  Minimum of 5 years of field-based wine sales experience to include Orlando, specifically within the on-premise channel
•  Strong understanding of the Central Florida wine market, including key account landscape and market dynamics
•  Well established relationships with award winning restaurants, luxury hotels, private clubs, and premium on-premise accounts
•  Proven proficiency with CRM platforms to manage territory planning, pipelines, and account activity
•  High energy, professional communication skills, strong time management, and consistent follow-through and accountability
•  Ability to lift and transport up to 40 lbs., with regular travel required, including occasional overnight stays
•  Must reside within one hour of Orlando, Florida

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Compensation & Benefits
•  Base Salary: $105,000
•  Bonus: 20% annual performance-based
•  Car Allowance
•  401(k) with company match
•  15 days PTO