We are seeking a highly motivated and experienced West Coast Strategic Accounts Manager to join our team and play a pivotal role in managing and growing our most valuable client relationships. This role is tailor-made for someone who loves making a meaningful impact and has the vision to see opportunities where others might miss them.
Regions: San Francisco / Los Angeles / San Diego but we are flexible.
West Coast - Strategic Accounts Manager Job Description
The Strategic Accounts Manager position is responsible for the sales of Banville Wine Merchant’s wine brands in targeted National and emerging regional chains, both on and off premise, within a defined multi-state dedicated territory. The SAM will report to the Vice President of National Sales and must regularly collaborate with BWM Division Managers, distributor partners and targeted accounts and ensure proper alignment of current brand priorities, depletions and profit goals. The SAM is responsible for continuous account development and profitable growth within the guidelines of brand and organizational strategy while sharing best practices and execution of basic category management principles.
Primary Responsibilities of the role fall into four key categories - Plan & Prepare, Execute, Measure & Improve, Administrative:
Plan & Prepare
• Build and maintain strong relationships with all key decision makers with account base.
• Create a strategic plan for each targeted national or regional account.
• Manage existing business for sustained profitable growth.
• Identify opportunities for incremental business within existing customers.
• Identify new customers by identifying targets, developing them into prospects, and converting them into customers.
• Plan for and sell-in multi-faceted programs to drive brand visibility and retail takeaway.
• Fully own, document, and communicate all assigned account activity.
• Fully understand account enterprise design and personnel hierarchy.
Execute
• Actively find new business opportunities within this arena and bring the business to fruition. SAM must be hungry to investigate all new possibilities in order to grow this segment.
• SAM must be diligent and thorough in the process and continue to stay with the business opportunities no matter how long it takes to make the sale.
• Work with DM team to understand and effectively access distributor and retailer pricing structure.
• Work with DM to organize all account support activities such as promotional events, in store demos, wine dinners, etc.
• Understand account mapping connection to the BWM distributor network.
• Identify and communicate with key distributor personnel who can influence account decision-making using a collaborative process with the DM team.
• Identify and resolve account management issues in a pro-active manner.
• Regularly meet with and communicate to account buying influencers.
• Maintain positive individual and enterprise relationships with assigned accounts.Measure & Improve
• Effectively monitor execution of programming during the program.
• Conduct post executional analysis of programming and communicate to retailer and account constituent list after the program.
• Conduct and support execution surveys to assess and improve execution.
• Monitor performance of BWM products within assigned accounts in order to ensure they are achieving commercial objectives.
• Monitor performance against production agreement parameters to include communication with BWM logistical.
• Monitor individual performance against commercial accountabilities within assigned accounts.
Administrative
• Conduct all account management administrative activities in a thorough and timely manner.
• Organize and coordinate pricing for potential programs in conjunction with the DMs.
• Ensure timely expense management and policy compliance.
• Keep regular updated notes and files surrounding weekly/monthly activity.
• Prepare or work with marketing teams to prepare presentations both in power point and excel, RFP’s, NAPA’s and any other necessary documents needed for regular business
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