Reininger Winery in Walla Walla, WA seeks a motivated and enthusiastic Wine Club Manager and Marketing Specialist.This onsite position will work closely with winery partners, tasting room teams and outside vendors.This position is an integral role in a small and dynamic family team that exhibits an all hands-on-deck attitude and a focus on adapting processes to technological advancements and consumer trends.The successful candidate will possess an outgoing personality with strong telephone, written and customer service skills as well as computer/technical skills.You will be highly organized and enjoy interacting with people. A love of digital marketing and success in achieving sales goals is key.The ability to think quickly and adapt, lead meetings, collaborate with partners and multi-task are also important attributes.
To learn more about REININGER and Helix activities, visit www.reiningerwinery.com and www.helixwine.com.
Wine Club Manager:
Proficient with running a wine club, club allocations, logistics with Federal Express, UPS
Manage membership and customer database, ensuring accurate and prompt entry of member sign ups, club changes, changes of address/credit card, tags, and key customer information, creating comprehensive customer profiles
Develop detailed member profiles and track data such as LTV, retention, AOV, geographic loci, preferences, etc. to identify sales opportunities
Leverage data insights, on site experiences, and feedback to make informed decisions that optimize club offerings, promotions, and drive membership and decrease attrition
Must have sales skills, sales experience and ability to upsell
Excellent writing and computer skills and proficient in Google Suite
Familiarity navigating DTC e-commerce platforms and reporting
Familiarity with email campaign and RedChirp software
Familiarity with state shipping laws and Ship Compliant platform
Manage wine club forecasting, club inventory and allocations, and plan shipments
Manage flawless execution of club shipments, from communication to processing, credit card decline follow-up, through fulfillment and successful delivery
Willing and able to physically oversee and as needed, assist with packaging wine club and daily wine orders
Maintain compliance with direct shipping laws for each state, communicating updates to DTC team
Planning, executing and attending on-site and off-site events for Wine Club
Occasional travel in the PNW is required
Marketing Duties:
Collaborate with DTC team to create branded automated emails as well as diversify revenue generating targeted email campaigns
Develop strategies to improve open and conversion rates in emails to general mailing list subscribers and help execute strategy
Collaborate with winery partners to meet DTC sales goals
Collaborate with DTC Team to create strategy and revenue campaigns for text marketing using RedChirp
Collaborate on Website/webstore management and design
Provide marketing support to tasting room leads in local projects
Develop relations with Wine Club members, consumers and other surrounding wineries
Oversee wine club phone concierge activities during, but not limited to, club campaigns
Develop strategy to increase social media and website traffic using organic and paid advertising
Collaborate with team to create and design content for blog posts, monthly newsletters and videos
Collaborate with partners and outside vendors on brand graphics, label printing, event participation
Qualifications:
Must be 21 years of age and hold a valid driver's license
Must have a MAST permit and a Food Handler’s permit
Must be able to lift 45 lbs regularly, and stand for long periods of time
Flexibility to work occasional weekends (including holiday weekends) and occasional evenings
Experience with Social Media
Familiarity with web analytics
Familiarity with website design/maintenance, a plus if experienced in SiteCraft CMS
Familiarity with Klaviyo, MailChimp and/or Constant Contact
Experience using Adobe Suite
Experience in videography
Experience using Commerce7 is a plus
Must have Wine Industry and Administrative Experience
Benefits:
health and vision
accrued vacation and sick time
IRA contributions
educational opportunities for professional growth
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