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Senior Brand Manager - Bread & Butter Wines

WX Brands

Novato, CA

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Senior Brand Manager - Bread & Butter Wines

Job Description:

About Us:
Bread and Butter has taken the wine industry by….not overthinking it.

#4 fastest growing wine brand (Top 100 Wines)
#1 fastest growing wine brand (premium price segment)
At Bread & Butter, we believe the best things in life are simple pleasures. The same is true for wine. Which is why we believe in making good, honest, simple wine without pretension. And we think it's best enjoyed the same way. No fuss over pairings or overthinking the terroir, just wine, meant to be enjoyed.

We leverage "Don’t Overthink It" as a way to celebrate simplicity and help free our audience from the complexities that prevent them from enjoying life to the fullest.

Position Summary
Reporting to the Director of Brand Marketing, the Senior Brand Manager will serve as the key leader of the Bread & Butter brand team providing an opportunity to develop our long-term brand strategy and lead strategic business initiatives with the support of dynamic cross-functional teams.

This role is based out of Novato, CA (Marin County) and has great flexibility between working from home and working in our Novato, CA headquarters. We are open to candidates working in our office on average, twice a week.

Key focus areas will include:
-Act as the primary brand expert in the company with ownership of brand positioning and target consumer articulation.
-Internal & External Brand Champion: Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (management presentations, sales meetings etc.) and externally (e.g. in front of key customers, PR events etc.).
-Take a leading role in the and evaluation of all marketing activity to determine ROI and effectiveness of activity and help the organization understand how activity builds long term brand equity
-Assisting in development of long-term brand growth plan and annual business plans, collaborating with Marketing Director, Sales Managers, and other internal stakeholders.
-Take a leading role in the management of all outside agency initiatives in support of the brands' business objectives including, but not limited to, advertising, media, experiential, programming, packaging, and public relations agencies where applicable
-Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability
-Leads brand business analysis efforts. Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance, and to deliver actionable insights.
-Acting as internal liaison with cross functional teams, including but not limited to: Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP.
-Develops the long-term innovation strategy of the brand and oversees the execution and go to market strategy of all new product introductions.
-Liase with international teams as global brand owners to insure consistency of brand strategy and execution globally

Business & Leadership Skills
-WORK WITH FIRE & HUSTLE – Works with a sense of urgency. Takes ownership & does whatever it takes. Works hard & play hard. Celebrates successes.
-KNOW YOUR STUFF – Gets it right the first time. Learns from mistakes. Is an expert in their field. Listens & learns from others.
-LASER FOCUS – Understands & believes in the WX Vision. Behaves consistently, and in alignment, with our goals. Achieves more by doing less.
-SELF STARTER – Ability to complete projects independently and with a spirit of urgency; manage multiple priority projects at once; demonstrate flexibility as priorities change.
-VALUE & SUPPORT EACH OTHER – Works collaboratively as a team. Treats others with respect. Champions all forms of diversity.

-Passion for building brands and proven track-record of breakthrough consumer advertising and activation.
-Proven success in building high performance agency relationships. Able to mobilize agencies around an inspiring vision and focused briefs/feedback.
-A proven leader respected across all functions and known for the ability to execute and mobilize a sales team
-Experience in hiring, developing, coaching, and evaluating talent.
-Think like a business owner someone who can take initiative and get things done while having fun in an entrepreneurial environment.
-Experience working with syndicated data sources (IRI/Nielsen) to make informed decisions.
-Business acumen and strong analytical skills with a proven track record of utilizing trend analysis and quantitative data to produce actionable insights, financial and P&L understanding.
-A passion for and desire to be immersed in the wine business.

-Bachelor’s Degree in related field required; Master’s Degree preferred.
-6+ years of brand marketing experience, ideally in the CPG industry.

Physical Demands
-Possess valid driver’s license.
-Travel required – 15-20%.
-Ability to lift up to 45 lbs. occasionally.

Founded in 1999, WX is a privately-owned innovative beverage alcohol company that produces wine in 17 countries, on 5 different continents, and ships to 12 countries in Asia, Europe, Australasia, and North America. With offices located in Novato, CA and London, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.

You can find out more by visiting our website:

WX offers a competitive benefits package including PTO starting at 19 days per year. We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

Additional Information:

Job Posted:
Monday, January 3rd
Type of Work:
Full Time
Job Category:
Job Level: