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Director of Chain Sales Manager, Off-Premise

Bronco Wine Company

Napa, CA

Job Description:

JOB STATEMENT: The role is responsible for the communication and execution of our entire portfolio to key National/Regional accounts. The Directing Manager will ensure we are achieving our fair share of business, leadership, growth and awareness in this important channel of business.

Essential Duties:

* Directs all sales activities with the successful operation and sales execution in the Retail OFF Chain segment
* Provides leadership to national chain team residing across USA
* Work with National Sales Manager to develop action plans for business opportunities through the use of strategic insights
* Work with National Sales Manager and other Divisional/Regional Managers (DM/RM's) on deciding and executing on "Go to Market" monthly action plan
* Enhances the overall service model to ensure customer satisfaction, profitability and retention, and creates new methods of accountability to support highest level of service and performance throughout the company
* Work collaboratively with Operations, Brand Manager and Producers/Brand Ambassadors to ensure corporate objectives are being executed
* Implement sales performance measures and targets using the Bronco Wine Company (BWC) brand priorities with key accounts
* Manage SKU priorities by varietal and price segments and review execution against these standards within each key account
* New brand introductions as well as SKU rationalization on an annual basis is critical
* Understand BWC new item priorities and execute them against each individual chain
* Program execution through all key phases: planning-communication-execution-evaluation
* Optimize shelf and cold box placement
* Prioritize relevant chain support based on national marketing calendar as well as any localized opportunities
* Execution and communication of sales objectives
* Plan out market activities at a minimum of 30 days out with a goal of planning 60 days in advance
* In market training and relationship development
* Call directly on key off-premise accounts to achieve monthly ad support, TPR support and relative coupon needs to pull programs
* Develop a professional business relationship with targeted National/Regional Chains
* Work with distributor chain managers
* Recap of successes, opportunities and market intelligence should be sent in at the end of each week to the National Sales Director, Director of Sales, Zone Managers and appropriate distributor
* Introduce and execute new product launches as directed to key retail accounts
* Participate in trade events, distributor holiday shows, crew drives, blitzes and wine dinners in key accounts
* Attend chain meetings at distributor to train and distributor sales people
* Insure all distributor chain managers have a clear understanding of BWC brand standards, shelf and adjacency standards as well as monthly display priorities
* Communicate with Zone managers to insure chains are a key component of all distributor sales incentives
* Hold monthly business reviews with Zone Managers and major distributors to review key account performance against plan as well as assessing any immediate risks and opportunities
* performance against plan as well as assessing any immediate risks and opportunities
* Manage chain budgets within annual guidance
* Adequately plan POS and funds for approved chain programs
* Conduct post-promotional analysis in conjunction with National Sales Manager (as applicable)

Required Skills:


* Bachelor's Degree or equivalent work experience
* 5 years of related wine industry experience required and 2 years of people management
* Active in Chain OFF Management, leadership, track record
* VIP / Karma
* General Alcohol and Beverage experience highly preferred

Knowledge of:
* Excellent communication, organizational, and self-motivational skills
* High level of integrity, confidence
* Strong analytical thinking

Ability to:
* Interact with and effectively supervise different people

Additional Information:

Job Posted:
Friday, October 16th
Type of Work:
Full Time
Job Category:
Reference No: