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VP of Marketing

Underground Cellar

SF, CA

Job Description:

About Underground Cellar

Underground Cellar is a Y Combinator and VC-backed startup based in San Francisco that is currently experiencing hyper-growth. We’ve ‘gamified’ wine sales through our addictive e-commerce platform that gives buyers a great value through “upgrades”, allowing wineries to quickly sell wine without resorting to brand-damaging discounts. Since launching in 2014, Underground Cellar has sold over 750,000 bottles of wine, and has just eclipsed sales of $1M per month.

We’re looking for someone to jump right in and join a highly-effective and talented team of people who are solving challenging problems and learning from one another. We value talent and dedication just as much as we encourage creativity and passion. Join our team!



What you will do and the impact you will have:

As the leader of our Marketing team, you will develop and implement a cohesive Integrated Marketing Communications plan; lead all marketing initiatives and track KPIs; provide analytical analysis and hands-on execution of tasks; lead and motivate marketing teams; convert board and management requests into actionable tasks and insights.

Key Responsibilities:

Develop and implement a cohesive Integrated Marketing Communications plan.
Lead all marketing initiatives.
Track KPIs.
Provide analytical analysis and hands-on execution of tasks.
Lead and motivate marketing teams.
Convert board and management requests into actionable tasks and insights.
Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
Develop and manage marketing budgets.
Oversee team that runs FB Ads and test new channels.
Run marketing meetings holding team members accountable to deadlines/projects.
Manage a marketing team- including hiring, training, workloads, schedules and deadlines.
Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
Develop sales forecasting and product branding plans.
Oversee social media strategy and implementation.
Create marketing reports to present to team members and shareholders.

Experience & Skill-set:

Education- College graduate, marketing focused
Experience as Marketing Director preferred
Interest in wine, industry experience is not necessary
Experience with Social Media Platforms, Google Sheets, MailChimp, and Facebook Ads
Solid work ethic and the ability to learn quickly
Can work with a high level of autonomy
Someone who knows how to hustle, while still maintaining attention to detail
Resourceful with an adaptive attitude, willing to roll with the punches and experiment with new ideas



We’ve Got You Covered:

Underground Cellar is invested in the health and wellness of our family-like team.

Competitive base salary
Top of the line Medical insurance
401k with matching
Stock options
Company-wide events and travel (we took the whole team to Hawaii once!)
Unlimited drinks and snacks, and catered lunch twice a week
Free gym membership
Flexible work hours and unlimited paid time off
Complimentary wine tastings throughout Napa, and more!


Our Core Values - Ones we actually live by!


Lead with integrity
We operate at a high level of integrity that is deeply rooted in large ways and in small daily activities and practices. We act with honor and truthfulness in all that we do.

Be supportive
We achieve the best results through the combined efforts of each individual. Our culture creates an eagerness in employees to take initiative and personal interest in the people with whom they work with.

Foster inclusivity
We place a high value on equality and fair treatment in the workplace. All employees are treated with a high level of respect all while ensuring a safe, diverse and welcoming work environment free of any form of discrimination.

Extreme ownership
We own everything in our world, to an extreme degree. We are responsible for not just those tasks which we directly control, but for all those that affect whether or not our mission is successful.

Trust based culture
Our executive team maintains open communication and radical transparency in all aspects of the business. We also provide an open line of communication for all employees to voice their opinions. We welcome all suggestions and improvements by team members.

Be positive
We are a team where positivity is contagious. We’re truly passionate about what we do and look for others who approach their work with the same energy. We're not afraid to get messy and view every challenge as an opportunity to learn and grow.

We believe diversity drives innovation. We are committed to inclusion across race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We celebrate multiple approaches, and diverse points of view that drive us forward every day.

If you require an accommodation in order to participate in our hiring process, please contact us to make your needs known in advance to ensure appropriate accommodations are in place.


Due to COVID-19, our standard recruitment process has slightly changed. Click here to learn more about how Underground Cellar is continuing to hire during this time and what you can expect throughout the hiring and onboarding process.

Additional Information:

Job Posted:
Thursday, September 24th
Type of Work:
Full Time
Job Category: