We are looking for a driven, hands-on manager for Rocca Family Vineyards — a small family producer of award-winning wines in the heart of the Napa Valley. Our two estate vineyards are farmed organically, tended carefully, and picked by hands every harvest.
This role is a special one: you’ll be the first full-time member of a new team we’re growing over the next couple of years, that will lead Rocca’s transition into a new phase of its business life. Now 20 years into our grape-growing and winemaking operation, we’re making big changes to how we operate, including shifting from a distributor-first sales model to an e-commerce-driven, direct-to-consumer model. You will help us get there.
You’ll wear many hats here, and those hats will change over time: flexibility is key. At its core, this job requires someone to be part on-the-ground operator, part customer-facing communicator, part internal “hub” for a group of senior advisors and part-time support staff, and part digital marketer and sales lead. There will be ample room for creativity, growth, and ownership of end-to-end efforts to move our business forward.
As we hit our transition and growth milestones over time, we’ll look to you to help expand our core team, and hand off some of these hats to others. But, while our reputation is big, our business is small: we’ll always need people to be scrappy, adaptable, and creative.
What You’ll Do:
Work with Rocca’s owners and advisors to understand, refine, and put into action our new business vision and strategy. You’ll use your experience to poke holes in our recommendations and offer ideas for making our strategic plan even better.
Lead customer service communications: you’ll be the face and voice of the Rocca Family to our wine club members and customers. You’ll follow our brand and service guidelines, but also use your own experience/best judgment to meet each customer’s unique needs, and to turn every customer interaction into an opportunity for a lasting relationship.
Partner with our marketing and e-commerce advisors to optimize and own day-to-day administration of our online, direct-to-consumer sales system.
Communicate regularly and clearly with owners and advisors. We’ll need to look to you to understand what you’re seeing on the front lines—your observations and ideas for improving our marketing, sales, club membership and much more will be a crucial input to our strategy and planning process.
Fulfill and ship orders and coordinate with customers on all sales-related inquiries. As our direct-to-consumer sales volume grows, we’ll bring in some fulfillment help, but until it does this role will lead on-site order fulfillment and shipping.
Help us grow: we’re starting small while we pivot to direct-to-consumer, but our aim is to grow our wine club and d2c sales quickly—and with it, we’ll need to grow our team. You’ll identify and help us define our staffing needs, and assist with hiring, training, and ideally grow into the team lead role yourself.
Keep us organized and compliant: you’ll support our administrative partners (and occasionally need to own some efforts yourself) to retain necessary organic licensures, maintain our shipping and tax compliance, and keep other back-of-house tasks moving smoothly.
7 years of hospitality, brand marketing, luxury sales, public relations or trade marketing experience reflecting increasing levels of responsibility.
Experience working in luxury wine/spirits or in luxury hospitality.
Comfort owning/participating in efforts across business functions, from back-of-house to front-of-house.
Excellent communication skills.
Ability to work nights and weekends as necessary.
9+ years of hospitality or winery experience reflecting increasing levels of responsibility and successful, end-to-end ownership of major initiatives.
Experience and comfort with the following tools (or their equivalents), and a general comfort learning and adapting to new technologies and communication tools: