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Digital Marketing/ eCommerce Manager

Mi Sueño Winery

Napa, CA

Job Description:

Mi Sueño Winery is a family owned winery, founded in 1997 by Rolando and Lorena Herrera, located in South Napa. Rolando and Lorena built their dream winery with love, passion, and a deep understanding of the art and science of growing exceptional grapes and crafting award winning wines rich in character and elegance.
Position Summary
We are growing and have a newly created job for a Digital Marketing/eCommerce Manager. The primary responsibility will be to launch sales and marketing campaigns and achieve sales goals in the ecommerce channel.

Skills Needed
•  Solid understanding of social media platforms
•  Strong project management skills with the ability to work effectively in a fast-paced, deadline and metrics-driven environment
•  Knowledge of digital marketing best practices generally, and specifically in the luxury wine market
•  Obsessive attention to detail and effective written and verbal skills
•  Exceptional organizational and time management skills
•  Ability to adapt, learn, and contribute in a constantly changing environment
•  Design skills in Photoshop or other equivalent software: WordPress, Mailchimp, Constant Contact, HTML

•  Ensure brand is well-represented on all social media platforms, as well as in the extended digital space by providing excellent online customer service
•  Develop wine sales programs and consumer targeting, acquisitions and retention, via outbound phone and digital sales and marketing programs
•  Write content for, design, test, send, and record stats for all marketing campaigns
•  Create social media advertising campaigns with specific targeting of audiences
•  Build relevant prospecting lists by networking and growing referrals
•  Stay up to date with an analysis of the company and industry trends including analysis of regional growth, YTY trends, and forecasted growth

Required Experience
•  3-5 year proven work experience in digital marketing, online retail and ecommerce sales
•  Bachelor’s in marketing or a related field a plus

Compensation & Benefit Information:
•  Competitive salary and bonus plan
•  Health benefits including medical dental and vision
•  401K Retirement Plan
•  Profit Sharing

Additional Information:

Job Posted:
Friday, June 5th
Type of Work:
Full Time
Job Category:

Contact Information:

Mi Sueño Winery
Jackie Brown