The Brand Development Manager – Remy is a key contributor on the sales team and is responsible for maximizing the sale of supplier brands in a highly competitive market. This will be done through effective key account management, brand education, training, promotion and communication that permits achievement of company and supplier objectives. The Brand Development Manager will manage the development of growth opportunities and the execution of marketing programs in their assigned markets.
DUTIES AND RESPONSIBILITIES:
-Analyze assigned accounts, brands, and competition and assist with building effective targeted marketing solutions to ensure achievement of company and client established goals and sales objectives.
-Partner with Division Managers and Sales Representatives to ensure effective execution of distribution, back bar presence, POS, drink features, staff training, promotions, pricing, programming, premium wells, catering, kitchen, wine list and wine by the glass.
-Create programs aimed at achieving the objectives of assigned accounts. Monitor campaigns to ensure program execution meets objectives.
-Effectively service and merchandise assigned accounts.
-Promote brands and increase brand awareness within their accounts
-Increase brand visibility and maximize point of sale opportunities, including traditional and non-traditional mediums such as event/festival participation, partnerships, sponsorships, etc.
-Conduct staff training and education in all assigned accounts.
-Develop positive relationships with all decision makers in assigned accounts.
-Communicate issues, opportunities and market intelligence with appropriate management through written, electronic and verbal means.
-Serve as information resources for, and conduits between, the field and the company’s management.
-A Bachelor’s degree in related field from an accredited four-year college or university; or equivalent experience.
-At least four to six years of sales experience in the beverage alcohol industry.
COMMUNICATION SKILLS: This position will require the ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. This position will also require the ability to write reports, business correspondence, and procedure manuals. This position will further require the ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS: This position will require the ability to work with mathematical concepts such as probability and statistical inference. This position will also require the ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
REASONING ABILITY: This position will require the ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. This position will also require the ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Certificates, Licenses, Registrations: Must possess valid driver’s license, reliable vehicle and clean DMV record.
-Proficient in the Microsoft Office (Excel, Word, PowerPoint, etc.) environment.
-Excellent communication, negotiation, analytical and objection handling skills.
-Excellent presentation skills and ability to engage with diverse groups including but not limited to distributor personnel, suppliers, customers and the general public
-Proven abilities to develop selling and promotion strategies targeted to enhance sales within an account.
-Proven track record of successful selling.
-Ability to work with management, colleagues, and customers throughout the business and industry at every level.
PHYSICAL REQUIREMENTS – (These are required to perform the key responsibilities of the job with or without accommodations)
-Must be able to lift up to 50 pounds repeatedly
-Must be able to walk, stand, climb, balance, reach with hands and arms, stoop, kneel, crouch or crawl on a daily basis
-Must be able to drive a reliable vehicle from account to account