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DTC Marketing Associate

Vintage Wine Estates, Inc.

Santa Rosa, CA

Job Description:

The DTC Marketing Associate will work closely alongside the marketing and tasting room team plan and execute all DTC related items as pertain to our websites, email promotions, digital assets, and printed materials. Site coordination includes writing and posting original content, supporting general direct marketing and sales, a specific focus on email marketing, ecommerce and database management, merchandising, and order processing. Day-to-day responsibilities will concentrate on supporting the efforts of the DTC business. The DTC role at Vintage Wine Estates is a great fit for a candidate who is interested in the eCommerce and retail management discipline, and has a passion for both the wine and technology industries.

In addition, the DTC Marketing Associate will support the execution of brand and direct marketing projects to acquire new online buyers and email subscribers; and work closely with various project leads, marketing and tasting room managers to complete special projects as required.

Please copy and paste the following link to see the full job description and to submit your application online.

https://careers-vintagewineestates.icims.com/jobs/1118/dtc-marketing-associate---laetitia-winery/job

Applications not submitted through our career portal may not be reviewed or considered for the position.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
•  Strategic planning and coordination of email marketing efforts for DTC including promotions, wine releases, events, etc.
•  Assist in DTC communications via website, email, print or other media.
•  Content management of all DTC products, design assets and general content.
•  Daily review of the website to identify and recommend product merchandising and site usability.
•  Participates in ongoing efforts to grow consumer email list and brand loyalty.
•  Submit and manage wine awards and accolades, and donations.
•  Assist in special projects for customer acquisition, consumer loyalty programs, web asset management and company reporting and analysis.
•  Serve as a reserve Customer Service Representative including responding and resolving in/outbound customer service inquires and issues via telephone and email.
•  Other duties and tasks assigned as necessary.

REQUIRED SKILLS:
•  Wine related customer service, direct marketing, ecommerce merchandising, and social media experience preferred.
•  Proficient with technologies supporting social networking channels (Twitter, Facebook, YouTube, etc.)
•  Assist in special projects for customer acquisition, consumer loyalty programs, web asset management and company reporting and analysis.
•  Strong design sensibilities and understanding of end-user goals required
•  Exceptional attention to detail, time management, and organizational skills

QUALIFICATIONS:
•  Bachelor’s Degree and/or 3+ years of experience in Marketing or eCommerce
•  Wine related customer service, direct marketing, ecommerce merchandising, and social media experience preferred
•  Ability to function independently, yet contribute to a team environment and goals
•  Computer proficiency: Word, Excel, Outlook, POS systems, ecommerce systems.

Vintage Wine Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital or veteran status, or any other legally protected status.

Additional Information:

Job Posted:
Thursday, July 11th
Type of Work:
Full Time
Job Category: