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Estate Manager

Flora Springs Winery & Vineyards

St Helena, CA

Job Description:

The Estate Manager will be responsible for leading the team on both daily operational functions while also focusing on the financial, promotional and club acquisitions targets and achieving all metrics of the Flora Springs Estate. S/he will guide the team to create excellence in guest service, while driving for results and achieving maximum performance across all areas of the Estate. The Estate Manager will report to the Direct to Consumer Director with collaborative supervision from the General Manager.

Essential Duties
•  Responsible for achieving monthly and annual tasting room sales, revenue and club acquisition goals. Also, other defined metrics that will be reviewed and provided (AOV, etc.).
•  Provide leadership, direction and information to staff to foster a productive, efficient and positive work environment. Model the behavior that is expected from tasting room staff.
•  Estate staff management. Responsibilities include training employees, employee scheduling, managing and mitigating overtime, assigning/directing work, appraising performance, rewarding and disciplining employees, addressing complaints and resolving conflicts.
•  Ensure staff is trained on appropriate sales techniques, current promotions, club offerings.
•  Educate staff with the latest information regarding wines, new releases, product availability, awards, press reviews.
•  Maintain strong communication with winery owners and management team related to the Estate goals and objectives.
•  Develop, manage and achieve daily sales goals, visitor volume and revenues through budget preparation and review.
•  Develop and oversee customer service procedures, opening and closing procedures, point of sales system, safety, and housekeeping. Ensure standard operating procedures are established and maintained.
•  Ensure Estate and inventory areas are clean, neat, and stocked at all times; ensure that displays of wine and non-wine products in tasting room are attractive and maintained.
•  Manage all inventory levels of wine to maximize sales.
•  Ensure all necessary supplies for Estate operation are sourced and purchased.
•  Actively assist in ongoing marketing efforts. The Estate Manager will implement all marketing campaigns that are planned for The Estate.
•  Develop incentives, sales promotions weekly that help drive additional incremental sales and Wine Club Acquisitions.
•  Work the tasting bar, private tastings with the Estate team. Assist and Support when needed at other locations.
•  Delegate tasks to the Estate team to ensure efficient and speedy completion.
•  Schedule and lead weekly staff meetings in collaboration with the Director of Direct to Consumer.
•  Ongoing training of current staff members, hiring of new team members and disciplinary management of all team members. Consult with Director of Direct to Consumer for support as needed.
•  Monitoring, coaching and training to ensure all team members’ maximum performance is achieved. Manage team to results and discipline as needed.
•  Attend DTC Management Team Meetings and collaborate on Team Projects.
•  Assist with executing the Group Business. This would include set-up, staffing and sales at the event.
•  Driving additional guest traffic to The Room and other experiences to increase our total visitor count. Manage the team to ensure they are all trained on the experiences and are able to sell to the expected AOV for the experience.
•  Host, execute on all tasting staff on all experiences. Be able to lead all experiences individually.
•  Cross-training of all team members to assist and support other departments (Wine Club, Marketing, etc.) as needed.
•  Drive and develop additional B2B Partnerships to increase traffic in the estate and tasting room.
•  The Estate Manager will handle all the internal events for our various channels (Wine Club, Promotional Events, Traffic Driving Events, etc.) as well as all outside group events.
•  The Estate Manger will manage all Event expenses, vendor selection, wine offers, staffing, set-up, clean-up and promotion of events.
•  Other related projects as assigned.

•  Superior wine knowledge is required.
•  Must be computer proficient with expertise in MS Office, Excel, Word, PowerPoint; prior experience with POS and inventory systems is required.
•  Must have proven record of budgeting, forecasting and achieving revenue budgets required.
•  High energy; able to physically work in an environment where you are standing/walking for several hours at a time.
•  Physically able to lift in excess of 50+/- lbs.
•  Excellent communication skills with fluency in English required. Those with additional language abilities will be preferred.
•  Must be 21 years of age to work in the tasting room per California law.

Additional Information:

Job Posted:
Monday, April 15th
Type of Work:
Full Time
Job Category:
Salary Information:
DOE