Trattore Estate Wines is a growing, direct-to-consumer winery located in beautiful Dry Creek Valley in Sonoma County, California. We are currently seeking a Wine Club Manager to oversee our wine and olive oil club plus e-commerce programs that will drive sales and achieve club goals through membership sales campaigns, club events and interaction with our customers in the tasting room. The ideal candidate will develop the overall club and e-commerce strategy and follow-through on executing new programs taking the club to the next level!
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following and other duties may be assigned:
Responsibilities include professional communication with wine club members via telephone, email, and in-person.
Responsible for all email communications including the development and deployment of all e-commerce/wine release emails consisting of copy writing, promotion and segmentation to support storytelling, clubs, events, and other business needs.
Utilize knowledge of tasting room, wine products, and olive oil products, alcohol laws and compliance, membership marketing, wine shipping practices, and multiple operating systems to maximize wine club growth and maintain existing memberships.
Develop new and compelling marketing ideas to promote club acquisition and retention.
Manage all club processes including communications, billing, shipping, inventory management, compliance, and staff training.
Maintain inventory across all locations including managing club shipments, and any allocated products.
Other administrative tasks including reporting and budget forecasting will be required along with other assigned duties.
Build on club focused programs by collaborating with Sales & Marketing, Tasting Room team and Events Coordinator to create compelling, valuable content across all social media channels.
Responsible for managing the day-to-day email, social media and performance marketing programs to drive increased awareness, traffic and conversion both online and to the winery property.
Build and execute on club digital marketing campaigns with Sales and Marketing to create content across multiple digital channels and platforms, curate and manage social media calendars.
Leads email acquisition strategy, tracking and coordinates with cross-functional partners to increase customer database. Helps our concierge build local brand outreach by developing relationships with hotels, drivers, and winery personnel.
The ideal candidate must be meticulous and well-organized and can overcome obstacles, maintains great attention to detail, efficiently use time, be goal-oriented, enthusiastic, charismatic, passionate about wine and food, and proactively provide solutions and ideas to enhance current DTC processes.
Exceptional phone etiquette, people skills and the ability to work as a team player with multiple departments (guest relations, winemaking, production, and management), multi-task and interact as a brand ambassador at public events are a must.
This is a full-time, salaried position that requires a presence at the winery during non-traditional business hours. The individual chosen for this role will work a set schedule with required shifts on weekends, evenings and some holidays.
Prior supervisory experience required.
Winery experience preferred; wine club experience preferred.
4-year degree (B.A./B.S.) preferred and 1-year minimum in a supervisory role
5+ years in DTC sales, wine club management and/or a relevant marketing role.
1+ years managing direct reports.
Strong and consistent track record of successful club growth and retention
Strong overall computer skills, including proficiency with WineDirect or other winery POS systems. Mail Chimp, Excel, and Microsoft Office are a must. Adobe Design Suite - a bonus.
Excellent verbal and written communication skills.
Strong negotiation and mediation skills.
Effective problem solving and decision-making skills.
Serious attention to detail and follow-up.
Ability to work with printers and graphic artists in developing the membership collateral.
Strong sales skills, work ethic, and positive attitude.
Self-starter, independent worker, problem solver, and ability to meet deadlines.
COMPENSATION & BENEFITS
- Benefits package includes medical insurance.
- Compensation commensurate with experience.
- Job Type: Full-time