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California Sales Manager

Sonoma Distilling Company

Rohnert Park, CA

Job Description:

The Sonoma Distilling Company is an award-winning distillery located in Rohnert Park, California. Following its successful rebranding with updated packaging and the near completion of an expanded production facility, we are seeking a seasoned sales manager to oversee all channel sales efforts in our home market, manage our small but talented sales team, work hand-in-hand with our chain partners throughout the state and manage budgets to plan successes year over year.

Job Description:

The role of the California Sales Manager is to successfully achieve sales and brand building objectives as approved in collaboration with the board. The State Manager plays a pivotal role in all aspects of the business, including but not limited to:

Refinement and implementation of the California sales plan
Management of Area Sales Managers
Management of financial budgets
Management of the California distributor network
Collaborating with distributor sales teams in all channels of trade
Managing chain and strategic accounts
Growing an existing relationship with specific chain accounts
Reinforcing pricing and programming
Personally calling on accounts to promote and educate


The position requires an individual with a solid understanding of the beverage alcohol business and someone that possesses excellent selling, critical thinking and decision-making skills. This position reports to the CEO and the Board of Sonoma Distilling Company.

Specific Responsibilities:

Provide requested information as well as market related intelligence to CEO on a timely basis
Provide CEO with creative ideas that help grow brand awareness and account presence
Develop business plans consistent with the objectives of the company’s go-to-market strategy and goals
Develop professional, respectful working relationships with all business entities including, distributors, chains and on/off premise accounts
Operate within established budgets
Successfully implement business plans with distributors and ensure the objectives (volume, distribution, pricing strategy) are achieved
Play an active role with the distributor and “suggested” pricing, in order to ensure our brand is not at a competitive disadvantage in the marketplace
Oversee distributor programming and ensure that pricing is implemented and volume targets achieved
Identify new opportunities and take a proactive approach in the placement and development of our brand
Maintain a system that analyzes current performance against volume and financial objectives and take corrective action when needed
Implement creative brand building ideas, within accounts, that generate turnover
Expand distribution within targeted accounts in the on and off premise by:
Working with distributor sales people
Personally calling on accounts
Maintain a high level of knowledge of our products, in order to communicate and educate
Conduct educational seminars with distributor sales people and accounts, so they’re knowledgeable about the special qualities of our products
Participate in distributor sales meetings as necessary
Ensure all activities are conducted in accordance with Federal and State laws and company policies


Job Requirements:

Bachelor’s Degree – business related preferred
Minimum of 5 years’ experience in the beverage alcohol industry (Spirits background strongly preferred)
Experience working with Young’s Market Company in California
Possess a proven track record – managing distributors and building brands
Able to develop brand building plans that are commercially viable and implementable
Able to develop professional, respectful, working relationships with all business entities i.e. distributors and accounts
Ability to maximize ROI by appropriately managing financial budgets
Solid analytical skills
Professional sales and presentation skills
Proficient with Excel, Word, PowerPoint
Strong communication and follow-up skills
Must be willing and able to:
Travel as job requires
Work evenings as job requires
Conduct tastings at or away from the distillery
Live within 40 miles of our Rohnert Park distillery

Additional Information:

Job Posted:
Monday, February 4th
Type of Work:
Full Time
Job Category:
Salary Information:
100,000-125,000