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Field Marketing Associate Manager

Constellation Brands

Irving, TX

Job Description:

Job Description

Position Summary

The Field Marketing Associate Manager resides within the Southern Business Unit and assists the Field Marketing Director and Field Marketing Manager in the development and implementation of both national and local marketing campaigns. The individual will collaborate closely with the Field Marketing Director, General Managers, Market Development Managers, On-Premise Managers and Specialists, Key Account Directors and Managers to deliver local marketing programming. The Field Marketing Associate Manager will also collaborate with corporate marketing teams (brand, retail, trade etc.) to fulfill national and local programming. Responsibilities include, but are not limited to national and local campaign program initiatives (inclusive of retail, digital, special events etc), sponsorship activation, budget management, working with creative agencies, managing vendors and managing digital resources.

* Assists in the development of local marketing campaigns by creating key account marketing plans, customizing on-premise programs, and activating sponsorships with the purpose of driving local sales and brand awareness
* Monitors various budgets and compares actual spend against the approved field marketing budget in order to keep expenses in-line with plan which includes invoice coding, tracking, and processing as well as internal budget reporting to the Field Marketing Director, Sales , and Finance
* Acts as a liaison across multiple internal and external groups, including the assigned business unit, brand marketing team, retail marketing team, field marketing team, and outside vendors, to facilitate project alignment and issue resolution; lead liaison with CBBD legal department ensuring compliance with all local marketing efforts including local programs, social media, and sponsorship contracts etc.
* Manages digital resources, such as file sharing applications, brand images/templates to ensure cohesiveness across the deployment of both national and regional promotions
* Manages the briefing and implementation of local sweepstakes campaigns which include vetting the promotional concept, obtaining legal approval for mechanics, copy, key visuals, prize sourcing, and prize fulfillment
* Assists Field Marketing Manager with development of sponsorship activation approach by partner; participates in sponsorship activation efforts including briefing creative agencies, gathering and vetting creative feedback from local team, getting sponsor partner approval and on-site needs as warranted; also responsible for ad-hoc promotional program support as needed which may include compiling local program information, sourcing and ordering promotional materials for special local events etc.
* Owns vendor relationships with national and regional partners; serves as first point of contact for development of local POS and merch tools
* Assists Field Marketing Director in local brand planning discussions and plan build out by key markets as needed; oversees budget planning allocations working directly with the Field Marketing Director and General Managers ensuring all initiatives are accounted for and funded; works closely with Field Marketing Director, Field Marketing Manager, Sales and Distributors with the objective to maximize brand awareness, sales opportunities and return on investment consistent with BU and company goals and objectives
* Assists with developing presentations for internal and external meetings and will be expected to present marketing materials to internal teams several times a year
* Performs additional duties and responsibilities as determined by field marketing leadership

Minimum Qualifications
* Bachelor's degree with three or more years of experience in Marketing, Communications, or Public Relations
* Demonstrates a working knowledge of general accounting principles, budget management skills, and general marketing strategies and trends
* Must have a high degree of proficiency with all Microsoft Office applications including Excel, Word and PowerPoint. Must be comfortable working with personal computers and be able to adapt to additional software programs for marketing/creative design
* Must have excellent written and oral communication skills with the ability to communicate with both internal and external customers
* Team oriented individual with proven track record of success working across cross-functional teams in a collaborative, high paced and highly competitive environment
* Possesses a strong work ethic with the ability to prioritize, manage and complete multiple projects with tight deadlines
* Strong attention to detail and organization is necessary
* Results driven and ability to anticipate needs and solutions for internal and external stakeholders
* Takes direction and maintains a positive, can-do attitude in approach to work
* Must be willing and able to travel as needed, up to 20%

Preferred Qualifications
* Understanding of the three-tier system with experience in creating programming for both on and off-premise channels

Physical Requirements/Work Environment
* Must be at least 21 years of age
* Must be able to sit and/or stand for long periods of time and work on a computer for extended periods
* Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Irving, Texas

Additional Locations

Job Type
Full time

Job Area

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy,

Additional Information:

Job Posted:
Wednesday, October 10th
Type of Work:
Full Time
Job Category:
Reference No: