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DTC Digital Marketing Producer

Treasury Wine Estates

Napa, CA

Job Description:

About the Role:

We are currently looking for a Digital Marketing Producer to join our marketing team. This critical role is responsible for the production of digital content, assisting in executing DTC digital email marketing campaigns, and the creation of digital assets for the suite of DTC brands with the goal of driving increased site and ecommerce revenue, consumer engagement and forging strong, long-term brand affinity.

You will draw on and grow your marketing and social media knowledge of new and future technology functionality, performance analytics and other consumer and business insights to drive and influence optimal use.

Key Responsibilities:
•  Regular email development - Leverage email development skills to craft and execute content rich, ecommerce marketing email campaigns.
•  Website maintenance – work with the IT Commerce and DTC Ecommerce teams to improve our websites by adding and maintain rich and robust content
•  Product set up – Assist the ecommerce team in making sure all websites maintain accurate and up to date product catalogues.
•  SEO implementation – Own the implementation of our SEO strategy across our key branded websites.
•  Produce Digital content – Assist the DTC Marketing team in developing engaging digital content for regular email campaigns, websites, and welcome journeys. This will include graphics and copywriting.

To ensure success within this role you will come with a strong marketing, web development, and email creation experience. The ideal candidate is able to work autonomously, multi-task effectively and is able to set priorities in a high pressure environment.

About You:
•  Strong writing and proofing skills
•  Photo editing and graphic design skills
•  Bachelor degree preferred or 2-years related experience.
•  Must be 21 years of age or older

About us:

At Treasury Wine Estates (TWE) we welcome individuals who seek to make extraordinary impact. We embrace an environment where you can set about defining yourself and your career. Our global portfolio of instantly recognized wine brands include Penfolds, Beringer, Sterling Vineyards, Etude, Stags’ Leap and 19 Crimes; TWE is an organization where the sky’s the limit.

Apply now and become a proud member of the family that is Treasury Wine Estates today!

Additional Information:

Job Posted:
Thursday, August 9th
Type of Work:
Part Time
Job Category: