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Marketing Manager - The Spire Collection

Jackson Family Wines

Santa Rosa, CA

Job Description:


Develop and execute the annual strategic brand plan with efficiency and effectiveness to deliver the brand vision and key brand and business objectives across the three channels (3-Tier, DTC & International) at the highest level of luxury. Recommend future strategic initiatives and endeavors to address market opportunities and maximize the business at the top level of the wine world. A key responsibility of the position is to manage the effectiveness of the brand team by maintaining a high degree of motivation, setting clear goals and milestones, and assisting with the prioritization of key initiatives.

Key Roles & Responsibilities:

The development and execution of the annual and long-term strategic plans
Manage annual sales forecasts and planning by channel, including global allocations by item, inventory management, and trend analysis
Manage all packaging development and execution
Effective management and establishing cross-functional relationships across the brand team (e.g. Marketing Coordinator, PR Manager, Direct to Consumer (DTC) team & Creative Designers) output and development
Frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives
Align with sales and deliver against key opportunities
Create, manage and maintain key strategic luxury partnerships both domestically and internationally
Manage all strategy and planning with support teams for in-market activity including winemaker and spokesperson market work
Travel to both domestic and international markets as needed
Act as brand ambassador and host at events, wine dinners, trade events, distributor presentations and account visits both domestically and internationally
Analyze trends and recommend changes in courses of action where necessary
Communicating brand positioning, key selling points, programs and new initiatives to DTC, International & 3 Tier support teams
Manage relationships/programs with trade organizations
Reinforce selling messages & brand strategies between various departments:
Mid and long term volume planning to ensure accurate production volumes, liaising with winemaking and General Managers
Liaise with PR, International, 3 Tier and DTC to manage efficient execution of brand initiatives and develop strategies and ideas for programs, luxury materials, email blasts, events, etc.

Experience & Skills Required:

College degree (marketing or related field strongly preferred), MBA a plus
5-10 years minimum previous wine marketing experience (luxury brand experience required)
Robust and consistent track record of successful brand growth
Strong wine knowledge and appreciation
Team leadership experience
International experience a plus
Previous P&L management experience
Track record of creative program development and execution
Understanding of the 3-tiered distribution system
Understanding of global wine market
Ability to host wine events, dinners and educational programs to a dynamic range of audiences.
Advanced analytical skills
Ability to interpret market data (internal sales, demographics, consumer attitudes, usage occasions) recognizing marketplace opportunities. Advanced understanding of various pricing strategies across multiple markets and channels
Advanced presentation development and delivery experience
Strong writing and editing, copywriting experience a plus
Time management & prioritization
Strong understanding of wine production
Strong understanding of product engineering (COGS, etc.)
Advanced understanding of social networking
Advanced program understanding (Excel, PowerPoint, Word, etc.)
Previous hospitality/DTC experience a plus

Pre-requisite Core Competencies:

Business acumen
Ability to work well in teams
High sense of urgency
Drive for results
Ability to travel globally comfortably
Sophisticated and elegant presentation style
Managing vision and purpose
Strategic agility
Ability to deal with ambiguity
Strong communication skills
Time management
Trust & Integrity
Personal accountability for success

Additional Core Skills & Competencies Practiced in Role:

Enhancement of brand identity & luxury cues
Brand repositioning and renovation (where applicable)
Advanced financial analysis and comprehension
Advanced consumer marketing principles and theory
Advertising and communications planning and creative development
Re-enforced knowledge of fine wines

Additional Information:

Job Posted:
Thursday, July 12th
Type of Work:
Full Time
Job Category:
Reference No: