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Associate Brand Manager - Jackson Family Wines

Jackson Family Wines

Santa Rosa, CA

Job Description:

We are seeking a motivated and high-achieving Associate Brand Manager candidate to join the dynamic Marketing team at Jackson Family Wines. The Associate Brand Manager position is an important leadership role that partners with the Brand manager to develop and execute the business and marketing strategies for a collection of wineries.

Essential Job Functions:

Partner with Brand Manager to develop long-term and annual business and marketing plan
Analyze business and provide actionable insights as to what is driving performance. Make recommendations based on analysis.
Manage components of the P&L: Marketing budget, sales forecast, COGS
Develop and define brand projects and manage through completion
Partner with Sales to develop effective trade tools to drive distribution and velocity
Lead creative development and execution of packaging and consumer/trade materials
Track, analyze and report on monthly business results
Partner with winemaking to develop and launch new products
Lead cross-functional teams
Identify and recommend business-building initiatives to senior management
Coach and develop team members


Background Required:

Bachelor’s Degree in business, marketing, finance or related; MBA preferred
4-6 years of CPG or Beverage Brand Management or consulting experience
Strong and consistent track record of driving business results
Previous P&L management experience
Project management and development experience
Strategic Planning knowledge
Track record of creative program development and execution
Demonstrated ability to effectively lead and build team relationships
Ability to manage multiple projects with executional excellence
Advanced understanding of various pricing strategies across multiple markets and channels
Digital and Social Networking competence
Ability to create, identify and leverage consumer insights (IRI, internal sales, demographics, consumer attitudes, usage)
Strong PC skills (Excel, PowerPoint, Word)


Other Essential Abilities and Skills:

Results driven self-starter with sense of urgency
Analytical skills
Thought and People Leadership
Personable and able to Influence others
Creative problem-solver
Effective in ambiguous situations and entrepreneurial environments
Strong communication skills (written, verbal, presentations)
High integrity
Not afraid to roll-up your sleeves
Sense of humor, likes to have fun

Additional Information:

Job Posted:
Thursday, May 17th
Type of Work:
Full Time
Job Category:
Reference No:
22973/ 10503