The District Manager-TD Artisan Spirits is responsible for managing all on/off premise activities and programming within his/her designated accounts & distributors/brokers to ensure maximum market penetration, brand awareness and sell-through. The incumbent will implement various campaigns and point of sale materials in accordance with the business plan and nationally agreed upon promotions. The incumbent is expected to present / sell merchandising, shelf programs, and brand initiatives to his/her assigned distributor sales team that will increase distribution, achieve TD Artisan Spirits objectives and increase consumer pull. This position is responsible for managing all sales within an assigned territory in order to continue to grow the spirits portfolio of prestigious brands. Territory time breakout 70% NYC, 10% upstate NY, 20% CT and MA.
• Responsibility includes 80% focus on selling new products and/or upgrading the number of product lines in retail on/off premise accounts. (4 days a week in field, split with distributor work with and individual account calls).
• Responsibility includes 20% focus on distributor management and gaining share of mind with the distributor; collaboration with distributor partners to execute sales goals that are consistent with Spirits priorities, i.e., achieves sales quotas.
• Recommends and executes effective programs to increase sales in assigned area.
• Assists with distributor program execution and evaluation (1 day a week at Distributor). Conducts analysis of programs and communicate opportunities and results to Manager.
• Maintains Spirits Shelf Standards and Merchandising Standards in on/off premise accounts.
• Provides exceptional customer service to accounts, calling in orders and conducts specialty tastings, events, sponsorships, promotional activities and wait staff education where legal.
• Calls on approximately 5-8 accounts per day (total 100 accounts).
• Develops relationships with key accounts in assigned territory to ensure awareness of brand portfolio.
• Provides training and assists in developing effective sales techniques with Distributor Partners. Utilize product and business knowledge to educate Distributor Representatives and Accounts to increase product distribution.
• Keeps abreast of new competitive developments and provides feedback to Sales and Marketing teams. Monitors and evaluates the various performance indicators and identifies opportunities to further leverage the TD Artisan Spirits brands within the overall market.
• Completes accurate and timely reports.
• Participates in sales training programs.
• Proactively communicates information with customers, distributors and colleagues.
• Operates within assigned budgetary parameters.
• Conducts effective market work and events with producers visiting the market at accounts.
• Develops & presents programming for local on/off premise chains.
• Execution: Ability to establish priorities and meet or exceed sales goals.
• Results Oriented: Strong work ethic and drive for success.
• Judgment: Makes sound business decisions, in a timely, quality manner.
• Budget Management and Resource Utilization: Conscientious and efficient budget management. Maximizes company profitability and resources in the most effective manner.
• Sales ability: Effectiveness in inspiring customers to purchase our products.
• Teamwork: Ability to work and communicate productively with colleagues and Sales Management.
• Reports to Regional Manager/Director
• 3-5 years spirit experience
• Bachelor’s Degree Preferred
• Valid driver’s license
On premise focus NYC preferred
Personal Skills and Qualities
• Strong business acumen
• Commitment to Customers and Suppliers
• Competitive Urgency
• Demonstrated initiative and ability to self-direct projects
• History of delivering high quality work on short deadlines
• Ability to identify and communicate relevant and compelling brand benefits and traits
• Pursuit of Excellence
• Results oriented
• Control of the facts of one’s business
• Positive attitude and approach to others
• Accountability and Trust
• Excellent oral and written communication and persuasion skills
• Ability to sell concepts and ideas
• Ability to forge strong relationships
• Adaptability, flexibility, creativity and problem-solving skills
• Concise, articulate and productive communication style
• Self-motivation with the ability to manage competing priorities