- Homepage for the Wine Industry

winejobs > job details

Brand Manager

Napa, CA

Job Description:

We are seeking an experienced, highly-motivated individual to fill the role of Brand Manager for a historic Napa Valley winery. This position will spearhead all brand initiatives and coordinate our DtC sales channel.

Essential Duties:
•  Work in tandem with senior leadership to develop end execute long-term brand strategy initiatives.
•  Coordinate DtC sales channel including Wine Club, E-Commerce, Telesales, Events and Tasting Room.
•  Develop communication mix including Public Relations, Social Media and Email Campaigns.
•  Manage and deliver on fiscal budget.
•  Oversee shipping and fulfillment.
•  Develop and track key metrics related to sales, membership, costs and pricing.
•  Work with agency partners to deliver differentiated, unique content and packaging.

•  At least 3 years of wine marketing experience.
•  Bachelor's degree or equivalent.
•  Ability to effectively communicate in group speaking roles and written form.
•  Organized and methodical with strong attention to detail.
•  Strong skills and experience with Microsoft Office Suite and Adobe Creative Suite.
•  Independent and self-motivated.

Position Details:
•  Full-time
•  Benefits package available
•  Works Monday-Friday and some nights and weekends
•  Willing to travel quarterly
•  Must be able to lift 50 lbs
•  Must be at least 21 years old

Additional Information:

Job Posted:
Thursday, January 11th
Type of Work:
Full Time
Job Category:
Salary Information:
Highly competitive