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Marketing Communications Manager

Ponzi Vineyards

Sherwood, OR

Job Description:

•  Work with Marketing Manager to complete projects on schedule and within budget.
•  Support social media and all marketing efforts, including digital and print marketing materials
•  Manage public relations and media communications, regionally and nationally
•  Create press releases and pitches under supervision of Marketing Manager
•  Host media and travel partner visits to winery property
•  Edit images, graphics and video when requested by the Marketing Manager
•  Direct interviews with winemaker and winery owners for marketing promotions
•  Evaluate and track effectiveness of marketing campaigns and strategies
•  Manage and track all media exposure and effectiveness
•  Network with travel associations and hospitality community on a monthly basis
•  Manage media and press database, including CRM maintenance, data mining and analysis.
•  Coordinate, execute and follow up on wine samples to media
•  Record who samples are sent to and catalog reviews/scores received
•  Develop a list of influencers and freelance travel, wine and food writers and support relationships
•  Help identify new opportunities for stories, media relationships, etc.
•  Maintain press archive and distribute all press to national broker & all sales channels in timely fashion
•  Check web, blogs and social media for mentions
•  Update website and generate new blog content; add press and share on social media channels
•  Monitor website through Google Analytics.
•  Handle requests for digital marketing pieces, logos, bottle shots, etc.
•  Coordinate all logistics for trade and off-site events
•  Represent the brand when requested
•  Support coordination of wine sponsorship opportunities and auction items
•  Consider market trends and how to incorporate them into marketing strategies
•  Direct design projects and social media campaigns to Coordinator in absence of Marketing Manager
•  General assistance to Marketing Manager, Director of Sales & Marketing, National & Export Sales

Additional Information:

Job Posted:
Thursday, November 9th
Type of Work:
Full Time
Job Category:
Salary Information:

Contact Information:

Ponzi Vineyards