- Homepage for the Wine Industry

winejobs > job details

Director of Brand Management and Trade Marketing

Terravant Wine Company

Buellton, CA

Job Description:

Terravant Wine Company is seeking a Director of Brand Management and Trade Marketing. The Director of Brand Management will function as the brand champion with P&L responsibility. Responsible for the planning, development, and implementation of all strategic and tactical consumer-marketing activities to enhance the growth and profitability of their brand(s).

•  BS/BA degree in Marketing, MBA preferred
•  Minimum of 5 years in consumer goods marketing at top-tier marketer or agency; wine, spirits or food / beverage marketing experience a strong plus
•  Ability to function effectively in a fast-paced, multi-faceted business environment
•  Experience with public relations and digital marketing is desirable
•  Strong strategic, analytical and decision making skills
•  Ability to take initiative, develop and seek out creative and innovative ideas
•  Strong leadership and interpersonal skills. Must have the confidence and ability to effectively interface at all levels within the organization and outside the company
•  Excellent written and verbal communication skills, including strong presentation skills
•  Experience marketing to the “Millennial” consumer preferred

•  Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix including P&L’s, pricing, packaging, advertising, promotion, public relations, digital marketing, market research, and new product development
•  Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy
•  Build premium consumer/trade equity for the brand through the design and execution of consumer and trade strategies including advertising, promotion, public relations, digital marketing and special events
•  Work closely with Sales to identify opportunities to expand the business in existing channels of trade
•  Manage all outside agency initiatives in support of the brand’s business objectives to include promotion agency and advertising, digital and public relations agencies if applicable
•  Ensure accurate and timely forecasting, develop monthly updates, and provide analysis and recommendations when sales vary from forecast. Tracks warehouse inventory
•  Interface on a consistent basis with Sales, Finance, and Operations to rapidly identify problems/opportunities and take appropriate action as warranted
•  Be primary point of contact with overseas suppliers
•  Interface with Senior Management/Executives
•  Represent brand at trade functions and consumer events

Additional Information:

Job Posted:
Friday, December 1st
Type of Work:
Full Time
Job Category:
Salary Information: