Winebusiness.com - Homepage for the Wine Industry
Created and Managed by WBM

services & supplies > listing details

Title:
Consultant: Canning Wine, Product Development
Date Posted:
Tuesday, November 19th
Category:
Location:
Denver, CO
Company:
Craft Canning Solutions
Description:
Ben Parsons pioneered canned wine in the United States with The Infinite Monkey Theorem brand which he also founded. Ben is a winemaker, brand builder, creative thinker and a market disrupter with 20 years experience in the wine industry. He is an expert in storytelling, product development and establishing a clear route to market. His passion is winemaking and making wine fun accessible and relevant to everyone all the time.

Expertise/Services

•  Wine Style selection including the decision to carbonate or not to carbonate
•  Wine Spritzer and wine based cocktail development
•  Hard Cider Production/Canning
•  Wine Production & Sourcing bulk wine to can
•  Pricing strategy
•  TTB Compliance for aggregate 1liter packs (4 x 250ml cans). COLA & FORMULA
•  Can design; outer package design and standing out in an increasingly crowded space
•  Where to procure inventory items (cans, ends, trays, lids, cartons etc.)
•  Stabilizing your wine pre canning and other shelf life concerns
•  Pre and post canning analysis
•  The decision to can in house (what canning line to buy) or to co-pack
•  Co-packer selection
•  What to look out for on the canning line
•  Storage, transit and handling concerns (cans are more delicate than glass bottles!)
•  Point of sales materials and other merchandizing tools
•  Distributor introductions


Ben is currently offering his services as a consultant. For additional information about Ben please see http://www.benparsonswine.com.
Contact Information
Craft Canning Solutions
Ben Parsons