Winebusiness.com - Homepage for the Wine Industry

February 16, 2017

THE REAL STORY BEHIND MUSIC'S EFFECT ON WINE

 It’s 7 p.m. on a cold Monday night in December and I’m deeply skeptical. I’m in a swanky Upper East Side apartment with one of those elevators that opens right into a private residence. The scent of expensive perfume lingers in the air. A room full of impeccably clad wine professionals stand gathered around a grand piano. A pianist sits with his fingers raised above the keys, poised to start playing.