Long past its tipping point, the sales of Rosé have become a category killer in the last year. Manifesting its popularity this year sports two professional rosé wine judging competitions in the U.S. and the creation of a Provence Rosé Group to meet the ever increasing demand for Rosé in the North America.
According to Nielsen, Rosé is outpacing overall U.S. wine growth. Although Rosé represents a mere 1.5% of the total table wine category, it is growing at a rate unheard of in other categories. This might explain how there can be two wine judging competitions in the U.S. totally devoted to the pink wine.
The Rosé Competition 2018 teams up Bob Ecker, found of the first Rosé Competition in 2013 with Shari Gherman, President of the 11 year running American Fine Wine Competition & Gala. The premiere judging will take place on April 10, 2017 in Ft. Lauderdale, Florida. For this event, wineries are asked to submit four bottles of each wine (two for the judging, one to promote the wine at the annual charity gala for 400 guests, and one signed bottle for promotion at the gala’s charity auction.)
Wineries interested in submitting entries will find entry forms at https://rebrand.ly/AFWCROSE. Deadline for entries is March 30, 2018 and the registration fee is $65. The gala will be held May 5, 2018 at Pier 66 in Fort Lauderdale. For more information contact Shari Gherman, President, at 561.504.0206 or via email at email@example.com or Bob Ecker, Wine Director, at 707.421.1701 or firstname.lastname@example.org.
Coming on the heels of this rosé competition is Experience Rosé: the 2018 Competition, launched by Craig Palmer and Allen Habel, co-Founders of the former Rosé Today. The judging will commence on April 18, 2018 at Soda Rock Winery in Healdsburg. Entries from any U.S. wineries must be received by April 16, 2018 with each entry of four bottles accompanied by a $65 registration fee. For entry forms and instructions go to www.enofileonline.com.
Winning wines will be invited to pour at a new curated event, Experience Rosé: The Great Rosé Pairing of Summer on June 16, 2018 at The CIA at Copia in Napa.
U.S. Importer Provence Rosé Group Created to Increase Sales of French Rosé
With imported Rosé sales doubling in the past five years and showing no signs of slowing, the U.S. importer Provence Rosé Group was created in 2018 to purposefully marketed and expand sales of Rosé to U.S. consumers. The group (PRG) is a subsidiary of four leading Provence Rosé estates: Chateau de Berne, Ultimate Provence, Chateau des Bertrands and Chateau Sain Roux.
Though they have a solid foundation for distribution, particularly on the East Coast, Provence Rosé Group is looking to further strengthen its relationships on the West Coast.