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May 1, 2014 | 8:46 AM

“Once you’ve created that relationship, the opportunity is to figure out how to keep that memory alive after they leave. It’s a little like dating. You have to work on the relationship.”
-Pamela Hiett, VP guest services and direct sales, Charles Krug Winery

From the article "2014 WBM/SVB Tasting Room Survey Report," page 42 in the May 2014 issue of WBM. Click here to subscribe to WBM.

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