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December 3, 2013 | 12:11 PM

We just received note that former owner of Peet’s Coffee and Starbucks co-founder, Jerry Baldwin, will present the keynote luncheon address on Tuesday, January 28, 2014, the first day of the Unified Wine & Grape Symposium.

“Jerry Baldwin’s long career as a business leader and visionary in the coffee industry illustrates a valuable lesson, even in mature industries and product categories the opportunities for innovation and value creation are almost limitless,” John Aguirre, CAWG president said in the press release.

If you're going to Unified this year, make sure you check out our Unified Guide in the January issue of Wine Business Monthly. The products listed in the 2014 Unified Guide below have been compiled through WBM’s annual online product survey, submitted only to Unified Wine & Grape Symposium exhibitors. Exhibitors were encouraged to submit information on the products and services they would be presenting at the 2014 show.

Studies show that the average trade show attendee visits 25 booths per day. Therefore, over a two-day period, visitors will probably visit about 50 booths out of the more than 600 exhibitors’ booths at the symposium trade show.

How do you narrow down which 50 booths to visit? WBM has created the Unified Guide—a preview of the products and services that will be showcased at Unified—to help our readers determine which booths they'd like to visit at the show.

The Unified Guide will also be up online very soon....stay tuned!

Click here to subscribe to WBM.

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