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April 11, 2013 | 11:16 AM

In our upcoming May issue of Wine Business Monthly, writer Mary-Colleen Tinney delves into the topic of fulfillment centers and explains what factors a winery should consider before choosing a company to work with. The winery's first task is to determine its goals. Tinney writes:

For a small winery seeking to outsource their DTC shipping, finding the most technologically adept partner may not be as important as finding the most responsive one. Similarly, for a large company with several brands, a sophisticated network of online sales and an active, multi-tiered wine club program, technology and scale may be of the utmost importance.

The article thoroughly covers pricing, customer service, handling, and technology and compliance, among other factors, and also provides an overview of the major wine industry fulfillment centers, which includes company contact information, location and size of the warehouses and interviews with wineries that have worked with these companies.

You can access the digital edition of the May issue on May 1, or the magazine will arrive on your doorstep shortly thereafter.

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