Wine Business Blog Wine Business Follow us on Twitter Wine Business Blog RSS Subscribe to Wine Business Blog by Email Wine Industry Blogs Wine Industry Classifieds Wine Industry Events Wine News Archives Wine People News Vineyard Weather Wine Jobs
December 3, 2012 | 3:45 PM

Live video chats where winemakers discuss the nuances of their latest vintages.

QR codes on wine bottles that provide food pairing ideas with a scan of a smartphone.

Winery-hosted Twitter tastings where participants try wine at home and then discuss it virtually in tweets.

The Old World trade of winemaking is experimenting with social media, iPhone apps, QR codes and other digital advances to bolster sales and solidify customer relations.

USAToday chronicled the industry's acceptance of new media and forming a more meaningful connection with consumers this weekend. How is your winery implementing out-of-the-box initiatives such as those described in the article? Email to share.

Got a tip? Tell us
Search WB Blog
Recent Posts - fine writing on fine wines
Farewell Patrick Maroteaux - fine writing on fine wines
Where Burgundy meets New Zealand
A listing of all the blogs monitored by our editors on a daily basis.
Email your comments to