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April 2012
Off-Premise Wine Sales Picture Improves Overall in 2011
Wine sales increase 3.7 percent, sweet reds and Moscato lead growth
Looking back on 2011, momentum continues, and the picture continues to improve for wine and the economy, said Danny Brager of The Nielson Company. Wine is becoming a “more and more” desirable category in the broad retail community, now with 492,552 on- and off-premise locations. Wine has a lot of assets: It represents growth, pulls in some very attractive demographics, represents a high profit per unit and has a connection to food and lifestyle, which a lot of retailers are graspi...
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