Protection for wine and a new approach to marketing
by Diana Macle
Apr 2012 Issue of Wine Business Monthly
Wine counterfeiting is becoming a major preoccupation, especially in Asia where growing interest in certain appellations has created a parallel market with various sorts of fake imitations. This trend has incited packaging suppliers to develop solutions to track possible gray market and forging activities. The latest innovations make use of sophisticated authentication systems and/or advanced printing techniques involving special inks. They have also been designed as a useful promotional tool ...
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