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Leveraging the Language of Wine Labels

Part One: Script, foil and seals--how to use traditional cues to instill confidence
Apr 2012 Issue of Wine Business Monthly
Editor’s note: This article is the first in a two-part series. In this first installment, we’ll look at wine labels that use traditional visuals well; in the second article, scheduled for the June issue of WBM, we’ll explore how to successfully use modern design for wine packaging. Wine uses a traditional visual language that everyone recognizes: combine a seal and some gold foil on a classic centered layout with a “chateau” and a little script lettering, add a b...
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