Industry Roundtable: Producing a Label
How wineries interact with designers and printers to create their labels
by Lance Cutler
Apr 2012 Issue of Wine Business Monthly
Walk into a great wine shop and you will see thousands of eye-catching wine labels. These labels can give a sense of place, quality or whimsy. They range from classic black on white print, probably with a subtle chateau in the background, to dazzling, multi-colored, energetic designs that almost leap from the bottle into your hand. You will see a printer’s cornucopia of fonts, more than a paint shop’s collection of colors and just about any animal that has ever lived on this planet...
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