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The Grower / Winemaker Relationship

Francis Ford Coppola Winery, Beckstoffer Vineyards and Safari Vineyard Management leaders talk about the technical and human elements of effective communication.
Apr 2012 Issue of Wine Business Monthly
Defining grape and wine quality in relation to grape contracts can be difficult and subjective. However, communication and interaction, during the growing season, and evaluations and feedback, after harvest, can help growers and winemakers achieve mutual goals. A session at the 2012 Unified Wine & Grape Symposium in Sacramento in January, titled “Productive Ways to Talk About Quality,” provided tools and suggestions for growers and wineries to more effectively work together. T...
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