Priming the Pump for an Entirely New Wine Category
Low alcohol wines that taste like…wine
by Cyril Penn
Apr 2012 Issue of Wine Business Monthly
We’ve been hearing for years that per-capita wine consumption is falling in much of Europe, that health, social responsibility and moderation issues are gaining prevalence. Fewer people are enjoying a glass of wine with lunch because wine can be too powerful. Concerns about drunk driving are increasing. People want something light and refreshing to drink on a hot summer day but don’t want too much alcohol. They may want a glass of wine or two at a cocktail party but don’t wan...
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