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April 2012
Priming the Pump for an Entirely New Wine Category
Low alcohol wines that taste like…wine
by Cyril Penn
We’ve been hearing for years that per-capita wine consumption is falling in much of Europe, that health, social responsibility and moderation issues are gaining prevalence. Fewer people are enjoying a glass of wine with lunch because wine can be too powerful. Concerns about drunk driving are increasing. People want something light and refreshing to drink on a hot summer day but don’t want too much alcohol. They may want a glass of wine or two at a cocktail party but don’t wan...
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