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July 2001
Uruguay is Ready!
by Cyril Penn
Christian Wylie, export manager for Juanico Winery, was standing before a large group with a retail chain in Europe that had purchased a first container of his wine. "Who knows where Uruguay is?" Wylie asked. After a prolonged silence, a gentleman raised his hand and volunteered, "In Africa?"That sums up Uruguay's challenge. Many people can't find the country on a map. As Daniel Pisano, one of Uruguay's most well known vintners, puts it, "Our problem is that we are not known." Few are aware of i...
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