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March 2012
The Changing Face(book) of PR
How and why media relations is experiencing a renaissance
by Alan Goldfarb
On the phone, Chris Camarda seems to be a self-effacing fellow. But some—especially in the swiftly changing electronic world—might consider him a Luddite. The 65-year-old owner/winemaker at Andrew Will Winery on Vashon Island in Washington state doesn’t exactly live in the early 19th century nor does he destroy machinery. But he does appear to like things as they are at his 5,000-case facility, and he doesn’t engage in the chatter that exists on the Internet in order to p...
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