Inspired by Old World benchmarks, consumers are slowly starting to embrace non-single-varietal red wines.
Jan 2012 Issue of Wine Business Monthly
The bulk of the world’s wine producers have historically produced blended wines according to the traditions and terroir of their lands. Many of the longest producing of the New World vintners—think Chile and South Africa—have also long turned out heavy-hitting and food-friendly red blends that allow them to change up the grape varietal to reflect harvest conditions and different winemakers’ taste profiles. According to the Chicago-based IRI Group, which tracks sales in s...
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