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July 2001
Trade Show: Successful Exhibiting Tips
by Veronica Barclay
Successful trade show warriors know that exhibiting is the most cost-effective aspect of business marketing that can reach a target audience and promote their product or service. With over 9,000 trade shows in the US each year, the Center for Exhibition Industry Research (CEIR,) reports that the number of business trade shows continues to grow, as well as the number of attendees. With only a few shows concentrating on products and services for the wine industry, it has become increasingly more i...
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