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November 2011
Working with the New Genre of Consultants
High-powered agencies are changing the promotional game.
by Liza B. Zimmerman
The restaurant business has always benefited from outside perspectives, and they have historically come from close to the fold. Consultants have always brought new ideas to the table but perhaps never more so than in the past couple of years because beverage departments have been downsized beyond previous recognition. When formerly multiple-person departments are functioning on one executive’s steam, they are likely to need insights from idea-generators who don’t come with annual sa...
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