In the Vineyard and the Winery
Mechanizing the Vineyard and Keeping the Winery Squeaky Clean
Nov 2011 Issue of Wine Business Monthly
We all know that the world is getting more competitive and that the costs of growing grapes in North America, and especially in California, are pretty high. It’s as if U.S. vintners are competing against the onslaught of imports with one hand tied behind their backs. Land costs, and other costs of doing business, are relatively high. One thing that can make domestic producers more competitive is mechanization. It reduces costs and can even increase quality. The results of our exclusive vi...
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