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Finding the Sweet Spot for Large-Scale Viticulture

Wine market favors value-priced wines. Improvements in knowledge and mechanization will keep Central Valley wine growing strong.
Oct 2011 Issue of Wine Business Monthly
I spend nearly all of my time in the coastal vineyards of California. That’s a conscious decision, as I feel that my experience and methodology are best-suited for those vineyards. Yet, the majority of California’s winegrapes are not grown in those vineyards. They’re grown in the Central Valley in expansive vineyards that make our coastal vineyards look like gardens. While our “garden-scale” vineyards command prices per ton in the four digits (sometimes in the fiv...
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